Spotlight: Giesen Scandinavian Distributor

Filip Åkerblom is a Giesen Scandinavian distributor. He is the roastmaster at Scandinavian Coffee Consulting and wants to tell us all about his profession. Let’s get to know him!

Name: Filip
Surname:Åkerblom
Company name:Scandinavian Coffee Consulting
Giesen Coffee roaster type:W15A, W30A
Country:Scandinavia

Giesen Scandinavian Distributor -spotlight

Why did you decide to start your own business? Promote the profession of coffee roasting.

Highlights you experienced in your work: Creating the World Championship in Coffee Roasting.

How do you become a successful roaster: Practice, educate and network.

How many hours of roasting and studying does it take to become a roasting expert? That depends. Some people need 2 years and are roasting every day, where others never really study.

Sources you have learned a lot from when it comes to roasting coffee: Meeting other roaster colleagues.

The best thing about coffee roasting: The global roasting community.

How do customers react when they see your coffee roaster? 🤩

You can find more information about Filip Åkerblom, here.

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Podcast #21 – Joanna Alm – Women in roasting

In this weeks podcast Filip invited Joanna Alm to talk about the subject ‘Women in roasting’. Joanna is the Managing Director of Drop Coffee Roasters, and on the Board of Directors of the Specialty Coffee Association. Enjoy!

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