Unique people, varied expertise.
We take pride in having such a diverse array of personalities as our ambassadors. And because each person is different, our ambassadors also provide unique content and information in turn. In the ambassador profiles that you can find below, you can see what kind of information you can expect from each ambassador.
San Rafael, California
Willem Boot
Willem needs no introduction for many. His extensive knowledge and ability to inspire make him an invaluable addition to our community. With his award-winning Gesha coffee farms in Panama, he brings firsthand experience and excellence to the table.
Through workshops, educational content, and his own coffee adventures shared on the Giesen Behind the Roast video series, Willem continues to inspire and helps you to elevate your coffee experience.
- Behind the Roast
- Giesen Webinar
- Monthly Blogs
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Bogotá, Colombia
Jaime Duque
As one of the most knowledgeable and high-profile coffee figures in Latin America, Jaime Duque is an incredibly valuable addition to our coffee community. With a passion for imparting coffee knowledge and letting us experience flavors and coffee roasts, Jaime is a fantastic addition to our team.
- Roasting Tips
- Training and Courses
- Business Essentials
Rockingham, Australia
Richard Muhl
With 16 years of experience in coffee roasting and a diverse background in engineering and technical management, Richard brings a unique blend of expertise and passion to our community.
Richard Muhl is more than just a coffee enthusiast; he is a seasoned professional with a wealth of experience. With a background as an engineer and extensive experience in electronics and technical management, Richard’s journey in coffee roasting is as diverse as it is fascinating.
- Technical Advice
- Workflow and Efficiency
- Technical Tutorials
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Malmö, Sweden
Filip Åkerblom
Filip’s journey in the world of coffee is fueled by a deep appreciation for flavor profiles and an innate curiosity for experimentation. Filip’s experience competing in the World Roasting Championship and hosting the Giesen RoastCast podcast has given him unique insights into the industry.
- Giesen RoastCast
- Monthly Blogs
- Roasting Training
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