World of Coffee 2022 Milan

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Next week the time is finally there: World of Coffee 2022 Milan! This time in Italy, the birthplace of the espresso. This year’s show floor is jam-packed with over 200 of the world’s leading coffee and Horeca industry suppliers showcasing their latest products. After a couple years of (physical) absence we, as Giesen, are back and we would love to meet you! We’re located at stand number MS-E04. Read on to find out more about what we bring to the stand!

The Giesen experience

  • We will bring something completely new!

Without spoiling details: there is something exiting coming up! At the World of Coffee 2022 Milan, we will release something brand new! Excited? Come and meet us!

  • VR

This year we bring our very own Virtual Reality experience, named ‘Create your own roaster’, to the World of Coffee! We’re bringing you the W1 series, W45A and the W140A in VR. Just sit down, relax and experience the Giesen Roasters like never before!

  • Barista/coffee bar

Thirsty? Stop by and order a wonderful cup of coffee at our Giesen Coffee bar. Here you can meet our very own barista and enjoy the Giesen experience.

  • Meeting the team

Come and meet us! Let’s talk about the art of coffee roasting, the fantastic features of our coffee roasters and we’re excited to answer any questions you might have. Our sales team, marketing department, COO and CEO will all be present to discuss all aspects of our coffee roasters.

  • Merch

This year we decided to bring our exclusive merchandise to our stand in Milan. Our stand will have a special section where you can acquire our T-shirts, mugs, pins, and bottles. We designed the products with a lot of care and attention to detail. The results are good quality products, all with their own Giesen touch.

Championships at World of Coffee 2022 Milan

This year we are again the official sponsor of the World Coffee Roasting and the World Cup Tasters Championships. Did you know that the first time we sponsored the WCRC, was in 2012 in Vienna? Yes you read that right! This year is the 10th anniversary of our participation in this event. We’re proud that we can contribute to such an important event and keep doing so! For this special occasion we’re bringing 5 of our roasters along. All in different colors. Let the battle begin…

World of Coffee 2022 Milan championship roasters


The venue

We’re located at stand number MS-E04. Check below for the details about time and location.

Opening hours:

Thursday, June 23, 2022        10:00am – 5:00pm
Friday, June 24, 2022             10:00am – 5:00pm
Saturday, June 25, 2022         10:00am – 5:00pm



Piazzale Carlo Magno, 1 – 20149 Milano – Italy

To keep updated, you can check out the Giesen Facebook de Instagram page, where we post more about the festival.

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