Distributor focus Giesen India

Introducing Anand Alwan, the head of business for Giesen Coffee Roasters in India! Anand recently joined the Giesen team and took the opportunity to visit our headquarters and production facilities in the Netherlands. Get to know Anand through this article or the video at the bottom of this page!

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Giesen India webpage

Giesen India has also his own page, make sure to check it out! Click here or on the image to go to the page.

Can you tell us about your background and how you became interested in coffee roasting?

I have had a strong passion for coffee and coffee making since my childhood. I grew up in the southern part of India in a region with high consumption of coffee. During that time I was exposed to many different types of coffee, including filter coffee, instant coffee, and specialty coffee. This passion led me to my current role at Giesen.

How did your passion for coffee roasting start?

I was introduced to coffee at a young age and that sparked my interest in the art of roasting. My love for coffee has only grown over the years and I am certain it will remain a passion of mine throughout my life.

When it comes to my favorite type of coffee, I enjoy a medium roast filter coffee. I also appreciate a good cup of coffee with milk, which is a popular choice among Indians.

What was it about Giesen that caught your attention and made you want to join Giesen Coffee Roasters?

Giesen is one of the finest manufacturers I have come across, with a reputation for handmade, Dutch craftsmanship and 100% in-house manufacturing. This, coupled with my 20 years of experience in the coffee industry and my passion for the craft, made joining Giesen an obvious choice.

What are your thoughts on the Giesen brand and what sets it apart from other companies in the coffee roasting industry?

Giesen is highly respected and desired globally. The company’s unique features, such as the Giesen Profiler software (which helps roasters improve their skills), and the handmade, in-house assembly of its coffee roasters, set it apart from other companies in the industry.

What are your impressions of our locations here in the Netherlands and the onboarding process so far?

I had heard that Giesen conducts all operations in-house, but actually visiting the factory and seeing everything firsthand was a remarkable experience. I highly recommend that anyone interested in coffee roasting take the opportunity to visit the Giesen factory and see the behind-the-scenes work that goes into producing their top-of-the-line roasters. I’m sure that everyone that visits this place, won’t leave without acquiring a roaster. The onboarding process has been warm and welcoming, and I really feel like a part of the Giesen family.

What are your impressions of our locations here in the Netherlands and the onboarding process so far?

I had heard that Giesen conducts all operations in-house, but actually visiting the factory and seeing everything firsthand was a remarkable experience. I highly recommend that anyone interested in coffee roasting take the opportunity to visit the Giesen factory and see the behind-the-scenes work that goes into producing their top-of-the-line roasters. I’m sure that everyone that visits this place, won’t leave without acquiring a roaster. The onboarding process has been warm and welcoming, and I really feel like a part of the Giesen family.

How do you see the role of customer experience in the coffee industry?

Customers today are well-informed and not just interested in purchasing a product, but also in the overall experience. They want consultation and solutions that are a part of their business journey. Giesen excels in this aspect, providing exceptional customer service and experience.

What are your goals for Giesen India and how do you plan on achieving them?

My goal for Giesen India is to become a market leader in the country. Giesen has a large portfolio and experience, as well as unique features that will help us achieve this goal in a short amount of time. We will be putting in a significant effort to make this happen.

What is the coffee culture like in India, and how do you see it evolving in the future?

The coffee culture in India has traditionally centered around filter coffee, but recently, specialty coffee and instant coffee are becoming more popular. With the increase of coffee shops, it has become an enjoyable experience to roast coffee on-site, providing customers with a chance to see the roasting process. I believe that in the future this trend will continue.

Watch the interview we held with Anand!

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